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Peeking Into The Future of Union Center's Stuyvesant Avenue Streetscape

June 12, 2017

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What Others Are Saying About


“Arterial provided “high-design” services on a budget we could afford - and did so in a manner that aligned perfectly with the ... objectives of our Greater Spruce Street Neighborhood Plan.”

Michael L. Powell

Vice President, NJ Community Development Corp. Paterson, NJ

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507 Bloomfield Avenue, 2nd Floor, Montclair, NJ 07042    T/F (973) 320-9123    info@arterialstreets.com       © 2013-2020 by ARTERIAL, LLC. All rights reserved.

Historically, Broad Street was Newark’s primary thoroughfare and a booming business, shopping and entertainment destination for the region. Since the mid-1970s, this once great boulevard has gone into decline. In 2001, the City of Newark decided to undertake a major public improvements effort to return Broad Street to its heyday as a great urban boulevard and spur economic development in the downtown.


David Lustberg was the lead designer and project manager for the Streetscape Design Guidelines for this 2-mile corridor and the Schematic Design for the Historic “4-Corners” intersection. Several outreach meetings were held over the course of a year that brought together key stakeholders including City Engineering, NJ Transit, NJ DOT, Newark Downtown District, the NJ Urban Enterprise Zone, NJ SHPO and others. The design addressed key issues including pedestrian safety, traffic calming, public transportation, and economic vitality. Construction was completed on the first two phases and the third phase was scheduled to begin in fall 2010.


City of Newark


Key Staff

David Lustberg, Lead Designer / PM

James Ribaudo, Designer


Construction Cost



Project Status

Construction Completed 2009


Total Project Size

5 Blocks



1. Community Engagement

2. Visioning & Concept Plan

3. Design Guidelines

4. Schematic Design

Newark, New Jersey

Broad Street Streetscape Master Plan

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