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Peeking Into The Future of Union Center's Stuyvesant Avenue Streetscape

June 12, 2017

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What Others Are Saying About


“Arterial provided “high-design” services on a budget we could afford - and did so in a manner that aligned perfectly with the ... objectives of our Greater Spruce Street Neighborhood Plan.”

Michael L. Powell

Vice President, NJ Community Development Corp. Paterson, NJ

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Connect Hanover Branding

Hanover, New Jersey


The Township of Hanover


Key Staff

David Lustberg, Principal in Charge

James Ribaudo, Project Manager


Construction Cost



Project Status

Construction, Spring 2016


Total Project Size

+/- 20 Signs (two-sided)



1. Brand and Logo Design

2. Sign System Design and Planning

3. Sign Location Development

4. Construction Documentation

5. Technical Specifications

6. Construction Administration

The Hanover Economic Development Advisory Committee (EDAC) has been actively engaged in the retention of existing businesses and development of key commercial properties for the Township of Hanover. As part of their proactive efforts, EDAC envisioned that the residential and business communities be woven together through a network of pedestrian and bicycle trails to create a healthier, sustainable and more economically vibrant community.


Arterial was commissioned to plan design the greenway system.  As part of this service, Arterial worked closely with the township to brand the trail system “Connect Hanover”.  Next, Arterial developed a logo, color palette and family of wayfinding signs to guide users along the length of the trail.  The final sign system consists of a trail head totem, wayfinding signs, mile markers and trail blazes.

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