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Peeking Into The Future of Union Center's Stuyvesant Avenue Streetscape

June 12, 2017

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What Others Are Saying About


“Arterial provided “high-design” services on a budget we could afford - and did so in a manner that aligned perfectly with the ... objectives of our Greater Spruce Street Neighborhood Plan.”

Michael L. Powell

Vice President, NJ Community Development Corp. Paterson, NJ

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507 Bloomfield Avenue, 2nd Floor, Montclair, NJ 07042    T/F (973) 320-9123    info@arterialstreets.com       © 2013-2020 by ARTERIAL, LLC. All rights reserved.


Sam Schwartz Engineering

City of Newark


Key Staff

David Lustberg, Principal in Charge

James Ribaudo, Project Manager


Construction Cost

 $2.6 Million


Project Status

Construction Complete


Total Project Size

5 City Blocks



1. Community Engagement

2. Visioning & Concept Plan

3. Schematic Design

4. Construction Documentation

The Lower Broadway Neighborhood in North Newark is best known for its tight-knit Latino community, regional retail shops and vibrant residential community. At the heart of this neighborhood is its commercial core: Bloomfield Avenue and Broadway. Unfortunately, vehicular dominance and high bus traffic have led to a deteriorating streetscape and poor, uninviting pedestrian environment. The City of Newark, in coordination with the Urban Enterprise Zone, set out to revitalize this commercial core through comprehensive streetscape and traffic calming improvements.

Arterial, as a sub-consultant to Sam Schwartz Engineering, led the Community Outreach, Concept Development, Schematic Design and Agency Coordination process. The final design will re-align the key intersection to reduce turning radii, establish shorter ped crossing distances and create an inviting “Gateway” into this neighborhood. The Gateway design will celebrate the entrance to this neighborhood with flowering trees, a new granite cobble median, tall “totem” lights and vibrant banners. To solve the parking issue and act as traffic calming, “reverse angled parking” will be provided. The first of its kind in New Jersey, implementing reverse angled parking required extensive research, agency coordination and education process. Other improvements include new sidewalks, crosswalks, lighting, signage and a unique public “pavement art” mural. 

Newark, New Jersey

Lower Broadway + Bloomfield Ave. Streetscape

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