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Peeking Into The Future of Union Center's Stuyvesant Avenue Streetscape

June 12, 2017

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What Others Are Saying About


“Arterial provided “high-design” services on a budget we could afford - and did so in a manner that aligned perfectly with the ... objectives of our Greater Spruce Street Neighborhood Plan.”

Michael L. Powell

Vice President, NJ Community Development Corp. Paterson, NJ

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507 Bloomfield Avenue, 2nd Floor, Montclair, NJ 07042    T/F (973) 320-9123    info@arterialstreets.com       © 2013-2020 by ARTERIAL, LLC. All rights reserved.

The Newark Downtown District is spearheading a number of capital improvements and revitalization projects in downtown Newark, NJ. The successes of the New Jersey Performing Arts Center and the Prudential Center Arena has brought many new visitors to Newark and greatly increased pedestrian traffic. To capitalize on this new pedestrian activity and encourage visitors to explore the downtown, the NDD determined that a comprehensive pedestrian wayfinding system was essential. Upon completion of the system for a portion of downtown, the City of Newark decided to expand the system to encompass the entire downtown.


David Lustberg was the project manager responsible for the design and development of the pedestrian wayfinding system. Working directly with the city engineer and stakeholders, key destinations were determined. Primary and secondary pedestrian routes were mapped and analyzed to determine sign locations. Finally, field tests were done to determine the appropriate sign height, locations and font sizes to ensure visibility. Once completed, David developed a complete bid package including graphic specifications, construction details, assembly diagrams and sign contents for over 150 signs. Arterial assisted the NDD and City with construction observation throughout implementation.


Newark Downtown District


Key Staff

David Lustberg, Principal in Charge

James Ribaudo, Project Manager


Construction Cost



Project Status

Construction Completed Winter 2012


Total Project Size

+/- 120 Signs (two-sided)



1. Sign System Design and Planning

2. Sign Location Development

3. Construction Documentation

4. Bid Assistance

5. Construction Observation

Newark, New Jersey

Pedestrian Wayfinding System

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