The Newark Downtown District is spearheading a number of capital improvements and revitalization projects in downtown Newark, NJ. The successes of the New Jersey Performing Arts Center and the Prudential Center Arena has brought many new visitors to Newark and greatly increased pedestrian traffic. To capitalize on this new pedestrian activity and encourage visitors to explore the downtown, the NDD determined that a comprehensive pedestrian wayfinding system was essential. Upon completion of the system for a portion of downtown, the City of Newark decided to expand the system to encompass the entire downtown.
David Lustberg was the project manager responsible for the design and development of the pedestrian wayfinding system. Working directly with the city engineer and stakeholders, key destinations were determined. Primary and secondary pedestrian routes were mapped and analyzed to determine sign locations. Finally, field tests were done to determine the appropriate sign height, locations and font sizes to ensure visibility. Once completed, David developed a complete bid package including graphic specifications, construction details, assembly diagrams and sign contents for over 150 signs. Arterial assisted the NDD and City with construction observation throughout implementation.
Newark Downtown District
David Lustberg, Principal in Charge
James Ribaudo, Project Manager
Construction Completed Winter 2012
Total Project Size
+/- 120 Signs (two-sided)
1. Sign System Design and Planning
2. Sign Location Development
3. Construction Documentation
4. Bid Assistance
5. Construction Observation
Newark, New Jersey
Pedestrian Wayfinding System
Got a similar project or idea?
Think we can help? Give us a shout! This is what we love to do.