Placemaking, the community-centric approach to the planning, design and management of public spaces, is an integral part of Arterial’s planning and design practice. We believe that each city, town and community is unique - and the landscape should reflect this uniqueness.
Place Branding is the process of identifying the unique characteristic, or “brand”, of a given place - and then celebrating that brand by weaving it throughout the landscape. A successful Place Branding strategy instills a sense of pride and has broad benefits ranging from safety to economic vitality.
Arterial has extensive experience working with our clients to identify their unique “brand” and then communicating it through the use of landscape and urban design elements.