Privacy Policy

Effective Date: August 17, 2026

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1. Overview
   Arterial ("we," "our," or "us") respects your privacy and is committed to protecting the personal information of municipal officials, planners, and community decision-makers. This Privacy Policy applies to personal data collected through our digital ads, lead generation forms, and marketing communications across LinkedIn and Instagram campaigns.

2. Information We Collect
   When you interact with Arterial lead generation ads or register for resources, we collect professional contact details submitted through lead forms. This includes:
   - Full Name: To personalize our outreach.
   - Work Email Address: To deliver requested digital resources and campaign invitations.
   - Job Title & Role: Such as Mayor, City Planner, Borough Administrator, Township Committee Member, or Municipal Engineer.
   - Municipality / Organization Name: To confirm geographic eligibility.
   - Phone Number (Optional): To coordinate meeting logistics for scheduled discussions.

3. How We Use Your Information
   Your information is used solely to provide B2G educational content, street design insights, and information regarding our services. Specific uses include:
   - Delivering top-of-funnel and middle-of-funnel assets .
   - Issuing invitations and updates for the Arterial Capital Plan webinar.
   - Facilitating the booking of a 30-minute Scoping Session for municipalities evaluating local budget planning.

4. Data Sharing & Third Parties
   We do not sell, rent, trade, or transfer your personal contact information to third-party advertisers or data brokers.
   Information is shared only with trusted third-party software tools (such as CRM and email automation systems) strictly to execute campaign logistics and communications on behalf of Arterial.

5. Data Security & Retention
   We implement standard security measures to safeguard your information against unauthorized access, loss, or disclosure. We retain submitted contact details only as long as necessary to fulfill campaign communication goals and municipal consultation scheduling.

6. Your Rights & Opt-Out
   - Opt-Out: You can unsubscribe from our email communications at any time by clicking the "Unsubscribe" link located at the bottom of any email campaign.
   - Data Removal: You may contact us directly to request access to, correction of, or permanent deletion of your personal contact data from our records.

7. Contact Information
   For questions regarding this Privacy Policy or data privacy practices, please contact:
   - Entity: Arterial
   - Email: info@arterialstreets.com
   - Website: www.arterialstreets.com